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Gold 'Secrets'
Insider's Guide to Selling Gold

Did You Know?

Yellow and white are the
most common colors for
gold, but gold can also be
green and rose-colored.

Did You Know?

Other similar markings may
also be platinum. Items marked "Plated" are not platinum.

Does your gold jewelry have any of the following karat markings?

Solid gold's purity is measured in karats. The higher the number of karats, the greater the value of the gold.

Items marked GF, Gold Filled, HGE, RGP, EGP, Sterling, 925, 1/10 or 1/20
are not solid gold and, unfortunately, we cannot accept them at this time.
Does your platinum jewelry have any of the following markings?

Platinum is measured in parts per thousand of pure platinum. The higher the number of parts, the greater the value of the platinum.

Do you have diamonds?

Unless you're a certified gemologist, it can be hard to tell if your diamond is in fact a diamond. If you know that you have a genuine diamond, we'll pay top dollar for it. The price we pay is based on the current market prices as well as on the authenticity, size (carat), color, cut and clarity.

Do you have any of the following brand watches?
A. Lange & Sohne, Audemars Piguet, Baume and Mercier, Bell & Ross, Bertolucci, Breguet, Breitling, Cartier, Chopard, Concord, Corum, Ebel, Franck Muller, Girard Perregaux, Jacob & Co., Jaeger LeCoultre, Movado, Panerai, Patek Phillipe, Piaget, Rado, Rolex, Tag Heuer, Tissot, Vacheron Constantin


If you are not sure about your items, send us an email with your phone number, a description of the items and a picture (if possible) to BuyMe@GoldPromise.com and our team of experts will review and get back to you quickly.

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Now is the time to sell!

Gold prices are at an all-time high; the highest they've been for the past 40 years. Read on to find out why now is the time to sell!

Get the most out of your gold!

At Gold Promise, we price your gold based on the current value of gold in the market as well as the purity (karat) and weight of the pieces. We are so confident that we're offering you the best price for your gold that if you find a better written offer from an online competitor, we'll double it.†

Jewelry prices vs. gold prices?

The price you pay for jewelry bought in a store is very different from the value of the gold in that jewelry. When you buy jewelry in the store, you are paying for the design and craftsmanship as well as overheads and profits. Gold jewelry that you bought years ago may no longer be in style and doesn't have a high resale value in its current form. However, this jewelry may have substantial gold content that you could turn into cash.

What determines the price of gold?

Factors for determining the actual price of gold include:

 • Supply and Demand for Gold
The price of gold is partly affected by how much gold is available, and how much people, companies and governments want to buy. According to the World Gold Council, the supply of gold in 2009 was 4,024 tonnes while demand was 3,480 tonnes. Despite supply being greater than demand, gold prices in 2009 continued to rise, showing that supply and demand is not the only factor influencing gold prices.

• Perception of Risk in the Marketplace
Gold prices rise when people believe major countries’ economies, and their currencies, are at risk. For example, if people believe that the U.S. economy is heading for trouble, they pull their money out of investments and put them into gold. Gold, unlike many other investments, has no liquid risk because it's a physical asset — making gold prices generally less volatile. Since there are always buyers for gold at the right price independent of supply and demand, investing in gold can be a haven in risky or troubled times.

• Inflation
Gold prices rise when markets perceive the risk of inflation rising. Since inflation makes currency less valuable (a dollar yesterday can buy less than a dollar today), investing in a physical asset of value like gold is a better investment than keeping money in currency-tied assets. The price of oil, so critical to all prices and a leading indicator of inflation/deflation, is therefore also seen as tied to the price of gold.

 

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Gold & Platinum

  1. Each gold item is examined for its karat weight by a member of the highly trained Gold Promise staff.

  2. If there is a question as to the karat of the gold or purity of the platinum, the items will be carefully applied to a testing block. Then, a chemical is added to the testing block to confirm the specific purity of the jewelry.

  3. After confirming the karat/purity, all items are carefully weighed and the information is entered in the system.

Diamonds

  1. Diamonds are evaluated by the current market prices as well as on the authenticity, size (carat), color, cut and clarity of the stones.